What Is Wix?

On the wide spectrum of website building solutions, Wix lives on the website builder end that is all-inclusive. You build your site on their software with their tools. Your website lives on their servers. You can only access your site via the Wix admin panel. It’s in contrast to solutions where you buy, install, and manage all the “pieces” of your website separately.

Like other website builders, using wix plans is sort of like leasing and customizing an apartment in a gated development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner. That point is key because there’s usually a direct tradeoff between convenience and control.

As far as direct competitors, Wix competes directly with all-inclusive website builders like Weebly, Squarespace, GoDaddy GoCentral, and WordPress.com.

Those all-inclusive options as a group compete with options like self-hosted WordPress (which provides the free software to build a website that you own & control on your own hosting – see my WordPress setup guide) all the way to options like typing actual HTML code into a text file.

Pros of Using Wix

Here’s what I found to be the pros of Wix – not just in comparison to Weebly and Squarespace or WordPress, but also as an overall online website solution.

Wix has historically been disliked by professionals while remaining the go-to “simple” solution for DIY website owners. In the mid-2000s, they led the way with an easy intuitive drag and drop builder that was also built with Flash – a technology loathed by everyone from Steve Jobs to every professional marketer that I know.

They have since moved off Flash and significantly invested in their platform with a focus on marketing tools and specific needs of DIY small business owners.

As we’ll see in the cons section, professional marketers will still have significant reservations about Wix. However – in some ways that misses the main pro about Wix – they are investing in being simple and easy for the DIY website owner who just needs something that works.

If Wix were a meal – they would not be a $30 brick oven pizza with custom ingredients. They would be a DiGiorno’s microwavable pizza. That’s not a good or bad thing. But it is something when figuring the best fit for your business.